SL Green is New York City’s largest landlord of office space. Its latest development, One Vanderbilt Avenue, is a 58-storey, 1.7 million square foot tower currently under construction across from Grand Central Terminal. In New York’s highly competitive market for for commercial tenants, SL Green turned to Immersive to help drive an innovative sales and marketing approach.
Immersive created a virtual sales center powered by CANVAS, where prospective tenants can step inside true-to-scale, photoreal immersive interior spaces — complete with jaw-dropping city views. This groundbreaking use of immersive technology powered by CANVAs enabled SL Green to secure financing and key tenants on an accelerated basis and start construction ahead of plan.
AXXYS’ Charlotte Condos is a 200-unit residential complex in the heart of Montreal’s Griffintown neighborhood. In a competitive real estate landscape, the developers sought to offer a standout sales experience to potential buyers.
Partnering with Immersive, AXXYS debuted a revolutionary immersive sales center powered by CANVAS. Prospective buyers can move freely throughout the space, with various interior options projected at 1-to-1 scale on a wraparound screen, and can customize different layout and decor options in real time — in an open shared space with no VR headsets required.
With life-like resolution, prospective buyers can experiment with multiple configurations, tour common areas, and see potential window and balcony views, all without leaving the sales center — and receive a customized PDF of their selected options to reference.
To dazzle the crowd at its annual CES keynote, which draws over 3,000 attendees, NVIDIA partnered with Immersive and leveraged the power of CANVAS.
For the duration of the keynote address, where NVIDIA presented its vision for the year ahead in gaming, TV, and transportation, CANVAS powered a slate of dynamic content across a curved screen the size of a football field. Combining images, videos, and animations, the display was nearly 30,000 pixels wide and 1,080 pixels tall – nearly 2 billion pixels per second — all at ultra high resolution.
The end result was a larger-than-life immersive virtual reality experience for the packed house of attendees.
Lodha, one of the largest real estate developers in Mumbai, is in the midst of building the world’s tallest luxury residential tower: World One.
In order to take prospective tenants and buyers beyond mere photos and videos, Lodha tapped Immersive Design Studios to build a circular sales center that takes prospective residents on an engaging tour through the tower.
Using CANVAS, this sales center allows visitors to see customizable units in meticulous detail, right down to the ability to change the TV channel. In addition, prospective buyers can tour outdoor spaces, see the view from different units, and experiment with different interior configurations — all within a 1-to-1 scale immersive projection, with no VR headset required. Immersive’s content production team also created all 3D elements based on interior designs from Armani Casa and building specs from I. M. Pei & Associates.
Montreal’s Bell Centre, home of the Canadiens, is known for its dazzling pre-game shows projected onto the ice — however, historically these projections required tedious and time-consuming workarounds to minimize image blurring. Immersive Design Center’s CANVAS server technology was installed to create a more effective workflow and drive the Bell Centre’s 12 projectors.
With CANVAS’ ultra HD capabilities, the rendered images shown on the ice are nearly as sharp as they would be on a flat surface — enabling broadcasters to showcase the Canadiens’ pre-game shows on national television with crisp clarity. CANVAS has totally overhauled the Bell Centre’s pipeline to be more efficient — eliminating most legacy AV tools, and reducing projector calibration time from hours to minutes — all the while delivering a memorable experience to the arena’s 21,000 fans and audiences at home.
Vancouver’s Rogers Arena is the 18,000-seat home to the NHL’s Vancouver Canucks. Ahead of the 2016-2017 NHL season, the team turned to Immersive Design Studios to help implement a system for dazzling ice projections to excite the fans.
Immersive both installed a CANVAS server system and collaborated with the Canucks’ content production team to design custom ice projections, including interactive live content that is rendered in high resolution — such as tracking the Zamboni as it cleans the ice between periods, and running pinball-style games across the rink. Thanks to CANVAS, the content appears crystal-clear on the ice, stimulating fans and satisfying sponsors.
NVIDIA’s VR Funhouse demo was created specifically to show off the advanced capabilities of NVIDIA’s PhysX SDK for virtual reality developers, all through a fun and engaging interactive experience. PhysX enables physically accurate simulations of a 3D environment — crucial for believable immersion — so a variety of content was key to grasp its full potential.
NVIDIA envisioned the demo as a carnival-style environment where users could play various games with precise haptics and high-fidelity visuals, and Immersive Design Studios’ content production team created the final visual content. Immersive’s software developers also built custom real-time compositing effects so that the camera operator could manipulate the game features based on the player’s actions.
The Toronto Raptors are one of the NBA’s most beloved franchises. To celebrate their 20th anniversary, Immersive Design Studios partnered with the Raptors and the Scotiabank Arena to project a mesmerizing pre-game show onto the court that combined archival video footage and 3D rendered visuals.
The Immersive team installed a CANVAS system to enable real-time image processing and projection mapping, with warp and blend capabilities for 12 overlapping HD projectors. Each set of projectors mapped in 6K resolution onto the court, delivering super sharp images and inspiring an outpouring of enthusiasm from fans.
Thomas Soetens and Kora Van den Bulcke, the co-founders of Immersive Design Studios, were commissioned by New York’s Experimental Media and Performing Arts Center to create the interactive installation They Watch.
Aiming to redefine the concepts of presence, representation, and identity between virtual and physical spaces, Soetens and Van den Bulcke leveraged CANVAS technology to create a full 360-degree environment in which the observer becomes the observed.
As visitors explore the installation, their movements are tracked by a virtual camera, activating two digital characters on a panoramic screen. These characters spontaneously follow, approach, and retreat in response to visitors’ behavior, ultimately creating a unique experience for each visitor and a symbiotic physical and virtual realm.
Immersive Design Studios’ co-founders Thomas Soetens and Kora Van den Bulcke were commissioned to design and create a centerpiece installation for the Museum of the Moving Image’s grand reopening after its redesign and expansion.
Their resulting Real-Time Unreal interactive installation anchored the museum’s Real Virtuality exhibit, and explored the boundaries between real and unreal. The installation features a massive two-sided screen projecting double stereoscopic images of the physical museum, which dynamically reconfigure as visitors move around nearby. The unique real-time positional tracking forces visitors to bridge the gap between their physical and digital surroundings.