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Toronto Raptors

Toronto Raptors Pre-Game Projection

Tools

CANVAS
CHALLENGE

The Toronto Raptors have gained a lot of traction and grown their fan-based in recent years with their “We the North” campaign. For their 20th anniversary in 2014 at the Air Canada Centre, they wanted to translate this momentum into an exciting pre-game show featuring archival video footage and 3D visuals.

SOLUTION

Working with visual content producers 4U2C, our CANVAS projection software was the perfect fit. Using GPU-based real-time image processing and projection mapping, we were able to warp and blend 12 overlapping projectors (12 x HD). Each set of 6 projectors mapped in 6K onto the court, creating super sharp images and a strong emotional impact among fans.