SL Green is New York City’s largest landlord of office space. Its latest development, One Vanderbilt Avenue, is a 58-storey, 1.7 million square foot tower currently under construction across from Grand Central Terminal. In New York’s highly competitive market for for commercial tenants, SL Green turned to Immersive to help drive an innovative sales and marketing approach.
Immersive created a virtual sales center powered by CANVAS, where prospective tenants can step inside true-to-scale, photoreal immersive interior spaces — complete with jaw-dropping city views. This groundbreaking use of immersive technology powered by CANVAs enabled SL Green to secure financing and key tenants on an accelerated basis and start construction ahead of plan.