Great Grey Investments

Wooden City Sales Center

Amsterdam’s Wooden City is an urban development project, currently in its early stages, designed by renowned architectural firm Herzog & de Meuron. Seeking to revitalize a neighborhood of Amsterdam, Great Grey enlisted
Immersive Design Studios to work alongside Herzog & de Meuron to build a local demo facility, powered by CANVAS, where stakeholders and community members can step inside the future development in 3D.

The Wooden City demo facility features a 30-foot curved screen, with CANVAS-powered projectors, showing a 1 square kilometer render of the development site at life-like resolution — letting visitors feel truly immersed in the space and able to envision how the area will look once completed. CANVAS’ capabilities have played a crucial role in securing local support for this development.