- Project concept
- Project narrative
- Virtual world creation with IMMERSIVE
- Audiovisual production
In 2013, we began a project with Lodha Group, Mumbai’s largest real estate company, to work on World One – what will be the tallest residential tower in the world when completed. In an increasingly competitive real estate landscape, developers need to take dramatic measures in order to stand out and attract top-tier buyers. Going beyond merely showcasing the benefits of the new residential tower, Lodha Group reached out to us to create a memorable one-of-a-kind experience, from the moment a potential client enters the sales environment.
Our user-based design uses a sophisticated approach to express the World One brand at its’ fullest. Combining sensorial cues and detailed information about the tower, the buyer is guided through an augmented live experience of their future purchase. World One’s diverse residences and amenities are represented and unified in this responsive real-estate simulation, creating a sense of continuity and flexibility within a cohesive space.
This project is currently in production and will be completed in the fall of 2015, check our News section for updates!