• Proposal for corporate trade show
  • Creative direction
  • Virtual world creation using IMMERSIVE

When leading display hardware manufacturer Barco needed a kiosk concept for the 2013 Integrated Systems Europe (ISE) conference in Amsterdam, we developed a proposal that took advantage of the extraordinary capabilities of Barco products to create an augmented reality experience – bringing their brand identity and narrative to a new level of customized communication. In this fully immersive environment, Barco’s diverse fields of expertise were represented and unified, creating a sense of continuity and flexibility within one cohesive master brand.